Britton Creative Blog

We specializes in creative media and digital engagement. Please take a moment to enjoy a few useful tips and articles from our blog.

Psychology of Branding (Color Blue)

BLUE

Blue is often associated with the coolness of the sea and sky. It has been shown to calm the senses and lower blood pressure. It may stimulate feelings of trust, security, order, and cleanliness.

Psychology of Branding (Color Red)

RED

Red is often associated with the heat of sun and fire and is considered a high-arousal color, often stimulating people to take risks, according to color think tank, Pantone. It has also been shown to stimulate the senses and raise blood pressure, and it may arouse feelings of power, energy, passion, love, aggression, or danger.

Psychology of Company Branding

When it comes to identifying your brand, your logo is probably the first thing your customers will think of.

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design—and specifically its colors—have more bearing on your customers’ opinions than you might think.

Don’t Waste Money on These 4 Types of Marketing

As an entrepreneur in the ecommerce space, I can personally appreciate the risk that comes with investing time and money in online marketing and advertising. I can also attest to the fact that once you’re up and running, what seems like dozens — or more like hundreds — of companies magically appear that claim to possess the magical capacity to increase your sales via their unique marketing approach, channel or access.

One of the best and worst parts about a job is working with clients. There is nothing more rewarding or challenging than making a client happy

3 Lessons for Handling Challenging Clients

One of the best and worst parts about a job is working with clients. There is nothing more rewarding or challenging than making a client happy. Sometimes… I get really lucky, working with people who are gracious, respectful and even excited to work with me.

Other times, not so much. And it’s those times when I have to remember to stay cool and handle issues head-on so that they don’t get even worse. Here are a few of the lessons I’ve learned.