How “social” should you be?
The days of having a single social account or only a website are a thing of the past. Do to the changes to google search algorithms over the years and the recent changes to facebook, it is more important than ever that you setup a website and create a social presence.
With billions of people on social media today, your target customers are likely there too. But how can you reach them through all the noise on social media? If you don’t have a paid social media strategy yet, We can help.
Website to Social and Back
Unless you’re a small business owner who is not interested in growing your brand, you need to have a website. These days building a business website or e-commerce store is easier than ever.
Your customers expect it.
Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information. If you don’t have a website, today’s digital-savvy (and impatient) customers may look elsewhere.
It provides social proof.
90% of consumers claim that online reviews influence their buying decisions. Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.
You control what “the web” knows about you.
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website. A company blog helps business owners, bloggers and entrepreneurs get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.
Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.
Your competitors all have company websites.
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
You’ll show up in Google search results.
If you don’t have a website for your business, the chances of showing up on the search engine results page are zero, But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.